Budapest became the Sport Capital of Europe in 2019. ‘The city is ready, now it is our turn.’ The director’s concept wanted to show in a visually appealing way, that the city gives hints and enigmas to the residents, while it uses all its equipment available to urge everybody to do sports. In 2019 the Hungarian capital held more then 365 sporting events to motivate the people of Budapest.
Client: BVA – Budapesti Városarculati Nonprofit Kft.
Director: Dávid Ungvári
DP: Balázs István Balázs
2019