MVM EDISON

commercial

MVM EDISON - Light Up!

IBM X Edison Light Up! ‘An idea is like light in the darkness’ –
The target groups of this ad are start-ups, spin-offs, small and medium businesses and university students, as they have the potential for innovation, they have energy: they are the future. The creative concept ‘Step into the light’ is based on the idea, that true innovation is often like a dream, just cherished in darkness, and needs light, inspiration and support to reveal its contours.

Client: MVM Zrt.
Agency: Trinity Communications
Dirctor: Péter Juhász
DP: Gusztáv Kirsch
@2016

Credits Back
Director - Péter Juhász
DP- Gusztáv Kirsch
Producer - Péter Juhász, Valéria Moór
Production manager - Liza Kozma
Art director - Dániel Blik
Copywriter - Gergő Doman, Miklós Simity
1st AD - Zoltán Gyovai
Editors - Péter Juhász, Tamás Szabó
Stylist - Hajnalka Bognár
Unit manager 1 - Csaba Henyei
Unit manager 2 - Lilla Csiba
Production designer - Dorka Kiss
Set dresser - Kata Kiss
Focus puller - József Takács
Camera technician - Balázs Gellén
DIT - Róbert Gradvolt
Technician - Mihály Hudák
Gaffer - András Szendrő
Storyboard artist- Attila Szabó
Make-up - Karolina Árpa
Hairdresser - Simon Radván
Standby props - Balázs Szatmáry
Post-production producer - Réka Fésűs
VFX - Dániel Gazsy
Graphics - Dániel Blik
Grading - Ádám Vándor - Spezz
Music - Kristijan Funaric, Kozma Kata
Narrator - Lehel Kisfalusi, Aris Gerontakis
Sound post porduction, sound design - Balázs Pejkó (Studio H)
Werk video - Balázs Holecz
Werk photo - Domokos Norbert